Flamingo Hotel Brand Design Standards - 75th Anniversary Rebrand
In 1946, Benjamin "Bugsy" Siegel and business partner Meyer Lansky famously opened the Flamingo Hotel intending to bring Hollywood glam to the desert. In preparation for this historic event, there is a need to revitalize Flamingo’s brand through a new visual identity system that connects the legacy of this classic property to the modern, cool and vibrant experience.