Creative Service and Operations. Implementing new processes to improve efficiency, prioritization of projects, maintain brand standards, and standardized templates.
Tiering System: Establish channels for improved organizational effectiveness and job efficiency, which allows more time to develop creative.
Tiering VIS: Communicate the brand message holistically through a variety of communication channels.
Brand Standards: What it is, what it is not. Verbal and visual examples help define the brand.
Communication Strategy. Establishing a clear communication strategy that would be used on all direct mail and collateral.
Communication Framework: Clear, compelling, benefit driven, targeted to its audience and maintain brand voice and standards.
Sponsorships Framework: Create a standardized implementation of sponsorship placements across creative elements.
Photography Direction: Mood and tone, staging, lighting, color, composition, and styling are always determined before a photo shoot.
Photography Execution: Shot by shot list, confirms location, talent, photo direction, props, styling and any production notes for each shot.
Photography, Video and Motion Graphic Storyboards: Includes scouting images, inspiration and sketches.
Layout Toolkits: Developed standard layouts for print, digital, out of home signage and more. Template layouts reduce production timeline.
Social Interaction: Create compelling, fun, exciting and social engaging moments for the audience to interact and share.
Consumer Strategy: Developed to attract, engage, connect and encourage additional action. Templates for digital, print and environmental.