Design Systems & Brand Standards

Credit One Design System
Work in progress: Rebrand, built-in Figma
Credit One Bank is a technology and data-driven financial services company specializing in credit cards. Credit One Bank services more than 15 million cardholders.

Flamingo Rebrand
Building upon equity. Cultivating relevance

Flamingo Hotel Brand Design Standards - 75th Anniversary Rebrand
In 1946, Benjamin "Bugsy" Siegel and business partner Meyer Lansky famously opened the Flamingo Hotel intending to bring Hollywood glam to the desert. In preparation for this historic event, there is a need to revitalize Flamingo’s brand through a new visual identity system that connects the legacy of this classic property to the modern, cool and vibrant experience.

Caesars Rebrand
Strategically segmented and visually communicated three unique brand visual voice for our Caesars brands 

Caesars Palace 50th Anniversary Brand
Hosted by award-winning chef Gordon Ramsay. The gala also features performances by current Caesars Entertainment headliners including Jennifer Lopez, Tony Bennett, Howie Mandel, Wayne Newton, Donny and Marie Osmond, Matt Goss and The Righteous Brothers.

LINQ Brand Standards
LINQ Hotel + Promenade + Highroller
The LINQ, an open-air entertainment district anchored by the world's tallest observation wheel. The LINQ is a crafted Las Vegas experience. It’s handmade pizza, urban art, late-night pho, indie rock with bowling, state-of-the-art casino gaming, and a 550-foot view of Vegas from the High Roller.

Nobu Hotel and Nobu Restaurant
The first hotel from Nobu Matsuhisa, the 181-room Nobu opened in the former Centurion Tower at Caesars Palace, adjacent to the new Nobu restaurant (the largest in the Nobu chain). We developed the next step in Nobu’s brand evolution by taking a holistic approach to design and messaging that aligns with the Nobu Brand Pillars - Crafted, Sensual, Sophisticated.