Case Study:
Penn  & Teller are magicians and entertainers who have performed together since the late 1970s, noted for their act which combines elements of comedy with magic. Penn serves as the act's raconteur. Teller, generally does not speak while performing, and instead communicates through nonverbals.

Solution
Penn & Teller 2016 creative campaign. The team created a dozen concepts over the course of a few months. Each with their own creative and visual direction. Once the final ideas were chosen, the photo direction deck was created which included lighting, props, set and talent styling. The backdrop set, table and most props were created for the shoot.   

Gold ADDY Award 2017 - New Campaign
Silver ADDY Award 2017 - New Campaign (Regional)
Gold AIGA Award 2017, Campaign
Silver AIGA Award 2017, Photography

Complete visual identity system: Penn & Teller photo shoot, advertising, print and digital collateral and signage.

Project Management: Photographer and crew, set and prop fabrication, hair and make-up,

Partners
Design Directors: Gabriel Garcia and Karen L.
Design and Storyboards: Ramsey H.
Photography: Hugh Kretschmer
Renee Rhyner and Company
Prop Fabricator: Frank Ippolito
Hair/Makeup: Phyllis Bond