Player 1 - Gamer Product

Product Project Brief:
Targeted towards Hardcore & Casual gamers who play on their PC and/or console. Assume they’re very familiar with competitor products. Assume they’re very tech savvy. They may be familiar with Venmo and other alternative banking/financial services. An internal focus group uncovered the following customer profiles:

• Socialites – Uses gaming to connect with new people. Feels a sense of camaraderie playing squad-based games.
• Achievers – Competition and strategy drive these gamers. May be involved in eSports.
• Fantasists – This group yearns to explore new worlds and abilities that don’t exist in real life.

Solution:
Explore a variety of overarching aspects of the gaming world—from social and cultural impacts to the competitive nature it brings out in its players—allows our concepts to speak to and relate with specific and overlapping target groups.

• Casual Gamers – They play for fun, group, social, or casual imagery, console and controller
• Competitive Gamer – They play to win, single-player focused imagery, PC, keyboard, and headset

Bold D-Pad
SIMPLE AND FRIENDLY WITH A BROAD REACH
A VISUAL REPRESENTATION OF THE KEY ELEMENT OF GAMING PRODUCTS—THE CONTROLLER
STANDS OUT WITH ITS SIMPLICITY IN A WORLD OF SHARP, CONTRASTING COLORS

The Pixel
FUN AND PLAYFUL, TONE-ON-TONE GRADIENTS, BUT NOT OUT OF PLACE WITH SERIOUS SIDE OF GAMING THROUGH THE USE OF BOLD AND STUNNING COLORA LOOK AND ELEMENT THAT UNIQUELY TIES TO VIDEO GAMING AND CROSSES ALL CATEGORIES OF THE PRODUCT

The Gamer in You
STRONG TIES TO THE NEON LIGHTS ON GAMING CONSOLES AND THE E-SPORTS WORLD
CAPTURES THE ATTITUDE AND LIFESTYLE OF A SERIOUS GAMER