BRANDING, STRATEGY & CREATIVE, LOGOS, ADVERTISING, WEB, PRINT & SIGNAGE, PHOTOGRAPHY
Gordon Ramsay, known not only for his refined cuisine, but also his TV personality on several hit programs including “Hell’s Kitchen,” “MasterChef” and “Kitchen Nightmares,” has generated world-wide attention and entertained viewers on six continents. His restaurants have been awarded 16 Michelin Stars.
I lead the creative team for every Gordon Ramsay restaurant within the Caesars Entertainment empire, building a complete visual identity system: brand logos, photoshoots signage, print and digital collateral.
Gordon Ramsay Steak
Las Vegas - Baltimore - Atlantic City
This was Gordon Ramsay’s first restaurant in with Caesars Entertianment in Las Vegas and what would become his Las Vegas Flagship. Building a brand that matched his personality and remained cohesive with the interior design.
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Gordon Ramsay BurGR
Las Vegas
We used an image that captured Gordon with his iconic pose and adapted his voice into the headlines, No Tantrums. Just Temptations, and A Fury For Flavor. The image and headline are balanced by a stitched Union Jack pattern that creates a handcrafted feel. The darker tones tie into the upscale vibe and the body copy introduce Gordon Ramsay to the Las Vegas Strip.
Gordon Ramsay PUB
Las Vegas - Atlantic City
An authentic British Pub feel that cannot be matched. Guarded by the wall of kegs as well as an oak fire grill serving up delicious wagyu and prime steaks and signature Ramsay dishes.
Gordon Ramsay Burger
Las Vegas
We used an image that captured Gordon with his iconic pose and adapted his voice into the headlines, No Tantrums. Just Temptations, and A Fury For Flavor. The image and headline are balanced by a stitched Union Jack pattern that creates a handcrafted feel. The darker tones tie into the upscale vibe and the body copy introduce Gordon Ramsay to the Las Vegas Strip.
Gordon Ramsay Fish & Chips
Las Vegas
Gordon Ramsay, who elevated British food and made it trendy around the globe, brings his take on the classic English street food to The LINQ Promenade for a fast-casual meal.
Gordon Ramsay Hell’s Kitchen
Las Vegas - Bluewater Dubai
We used an image that captured Gordon with his iconic pose and adapted his voice into the headlines, No Tantrums. Just Temptations, and A Fury For Flavor. The image and headline are balanced by a stitched Union Jack pattern that creates a handcrafted feel. The darker tones tie into the upscale vibe and the body copy introduce Gordon Ramsay to the Las Vegas Strip.
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