New Year’s 2019
STRATEGY & CREATIVE, DIRECT MAIL, EMAIL, PRINT & SIGNAGE
Background: Design a compelling, high-end look and feel invitation to attract customers to Caesars Entertainment’ annual New Year’s parties across the enterprise. The design needed to have flexibility in the creative to give the hotels the option to choose the design that best fits the theme and not be similar to a property thats close in proximity.
Budget: $250,000
Quantity: 200,000+ invitations for 30 Hotels and Casinos
Options: Multi-insert Invitation, Single Invitation and Self Mailer.
Creative Ideation • Reinterpret • Refined • Traditions
The process begins with a brainstorm session consisting of graphic and motion designers, copy writers, account executives and the design director. The two day brainstorm sessions lead to 5 unique conceptual directions.
Transitions: New year’s eve approaches. Possibilities fill the air. The countdown begins. Suddenly, it’s the new year. Welcome to 2019. Come celebrate the night and the excitement of the new year with us.
Icon Communication System: To ensure consistency and distinction for the company across all top-funnel communication, all CET and overall market specific communication will only have the Champagne bottle and clock icons.
Las Vegas and Atlantic City have multiple casinos present in the same market. In order to create distinction and help one casino stand out from another, properties must pick one icon. Icons can be requested in property specific colors.
NY Holder
Main insert
One of a dozen proof sheets. 4/4 + 9 metallic colors + Spot Gloss and Dull Varnish
Silver ADDY Award 2019, Invitation
Caesars Entertainment
Design Director: Gabriel Garcia
Designers: Brooke E., Amy C, David A,
Copywriters: Chris H.