Case Study:
THE SIN IN CUISINE

Gordon Ramsay's latest restaurant, Hell’s Kitchen. Inspired by the FOX primetime hit show of the same name, designed to be an experiential and immersive destination. Interior design features engage all the senses and are a nod to both the red and blue teams featured on the show. The dynamic and bustling kitchen is the centerpiece of this unique restaurant.

Solution

A strong and bold brand presence is established through use of a full color image of Gordon Ramsay as master of his domain. Messaging strikingly uses Ramsay’s voice, capturing the fierce personality while lending his authority to the brand.

Interior design elements like marble, brushed bronze details and luxurious backgrounds echo the upscale character of the restaurant and Caesars Palace. The high-energy and fiery nature of the show translates into red and blue fire elements throughout the design. A sharp, bronze bar inspired by the iconic pitchfork creates a dynamic and interesting visual balance. It generates excitement for the restaurant, while offering sustaining messaging and design—flames and all.

Project Concepts & Brainstorm >

Complete visual identity system

Gordon Ramsay and food and drink photo shoot, advertising, print, motion graphics, digital collateral and signage.

Partners
Design Director: Gabriel Garcia
Designers: Neha S., David A.
Copywriter: Denise S.
Photography: Erik Kabik Photography

+ behind the scenes photos

The American Advertising Federation  
2018 GOLD Award Cross Platform Integrated Campaign
2018 SILVER Award Cross Platform Integrated Campaign - District 15 

ACCOLADES

50 best restaurants for a date in America - OpenTable

Top 10 New and Hip Restaurants in Las Vegas - Gayot

Top 10 American Restaurants – Gayot

...Already, it’s the hottest restaurant in town. – LA Times
Gordon Ramsay’s new restaurant could be the hottest in America. – Eater

Gordon Ramsay Hell’s Kitchen at the front on Caesars Palace may well be considered the restaurant opening of the year. – Eater Las Vegas

Hell's Kitchen, Gordon Ramsay's newest restaurant, is the hottest resto in Las Vegas. – Tasting Table

Gordon Ramsay Pub • Gordon Ramsay Steak • Gordon Ramsay Burger • Gordon Ramsay Fish & Chips • Fulton Street Food Court • Kerry Simons Cathouse • AC Food & Wine Festival • Boardwalk Cupcakes • Caesars Bacchnal • Serendipity • Pinup Pizza • Paris LeCafe • BLT Steak • Sterling Brunch • Burger Brasserie • Carnival World Buffett •   Snack Shake • Boardwalk Saloon • BeerPark. • TaCo. • Louie Olivers Steakhouse. •. Martorano’s. • Coast Craft Kitchen • Guy Savoy • Gentral by Michel Richard • Bellagio Cafe • Caesars Dubai