Brand Refresh - Design System

Money Compass - Mobile App Value-Added MVP

Background
We have an opportunity to support customers at every stage of their financial journey. Offer a comprehensive suite of value-added services to address key Credit One Bank customer needs beyond credit cards, primarily through partners. Explore a transformational strategy, with a small pilot of 80K customers in January 2022 and over 500K customers by May 2022. Business value from standalone revenue (e.g. referral fees), impact to the core business, and rich financial data.
– Standalone Revenue: est. $36MM-$68MM Incremental Revenue / Year
– Core Business Impact: $63MM-$318MM Incremental Revenue / Year
– Rich Financial Data: Full wallet visibility for access to data on consumers

Solution
Marcom and Digital Experience to create the app experience, Engineering to review analytics, Marketing develop email campaign strategy, Legal to finalize all vendor contracts, Compliance review, Risk P&L projections, CS/Ops procedure creation, MARCOM campaign creative.

Status
Launch Jan 24, 2022 - Fastest go-to-market product in C1B history.

COBIE - Engagement Chatbot

Credit One Bank’s Interactive Engagement chatbot COBIE can assist card members and prospects through chat conversations on social media. COBIE will be able to look up information, answer questions, and provide real-time responses through conversational dialogue on Facebook Messenger. 

By allowing COBIE to handle simple questions and requests for information, our social media team will be able to devote extra time to more complex requests and issues. COBIE will also greatly increase our speed of response on social media.

Partnership Products - Marketing Campaigns, Social, & More

Digital Acquisition and Engagement

Motion Graphics, Video and Social

Strategy & Creative - Photography & Video - Social & Web - Content & Copywriting - Print & Signage