Driving growth and customer satisfaction by optimizing channels for B2C and B2B campaigns.
Case Study:
Lively Notifications
Infusing humor to alerts notifications through the use of clever icons and headlines.
Challenge:
Highlight a new product feature that improves business outcomes with the most complete digital experience management solution on the market. Sentiment enables IT teams to identify user experience issues and take prescriptive, targeted actions, to increase employee productivity, satisfaction, service quality, and business performance.
Solution:
We modified a concept we created a year ago that worked perfectly for the new product feature Sentiment. We expanded the emoji’s to align with the product. Happy, productive employees are critical to a positive customer experience, making a superior digital employee experience key. For a full picture, IT must correlate full-fidelity quantitative measures with qualitative feedback provided by the end user. Sentiment capabilities offer a solution that bridges the gap between quantitative and qualitative measures. Aternity Sentiment provides flexible, brandable survey components to gauge real-time employee feedback across multiple devices and locations by measuring employee satisfaction.